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COMMUNITY • HEALING • NATURE • COMMUNITY • HEALING •

   GlarnkeyNess

Marketing is a DISCIPLINE within BUSINESS.

Marketing consists of  Sub-disciplines:

dEVELPMENT & mANAGEMENT OF MARKETING STRATEGY

pLANNING, IMPLEMENTING & CONTROLLING 

MARKETING RESEARCH

THE ENVIRONMENT, TARGET MARKET SELECTION & POSITIONING

Consumer Behavior, Market Segmentation, Marketing Effectiveness, Services, Business Markets, Global Markets

PRODUCT PLANNING:

PRODUCT DEVELOPMENT & MANAGEMENT

Concepts, Branding, Imagery, Packaging, Distribution-Channels, Supply-Chains.

DISTRIBUTION DECISIONS & MANAGEMENT.

TRANSPORTATION, DIRECT MARKETING, WHOLESALING,  RETAILING

pROMOTION:

INTEGRATED MARKETING COMMUNICATIONS

ADVERTISING:  pRINT, bROADCAST, iNTERNET, ETC.

Indoor, Outdoor, Radio, Television, Public & Private

pUBLIC rELATIONS

PERSONAL SELLING

SALES PROMOTION: COUPONS, CONTESTS, FREE GIFTS, ETC.

PRICING

COMMUNITY • HEALING • NATURE • COMMUNITY • HEALING •

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